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You Can’t Buy Loyalty: Why Leadership, Not Bonuses, Retains Officers

Recruitment and Retention Jun 5, 2025 9:00:00 AM Anthony Tassone 3 min read

Across the country, departments are plagued by an ongoing recruitment and retention crisis. In response, many agencies have opted for the most immediate solution: cash. Signing bonuses, lateral incentives, and other financial perks have become the norm. And while money might attract attention in the short term, it’s not what keeps officers committed for the long haul.

The truth is that loyalty isn’t bought. It’s built. It’s a culture that begins with leadership.

Why Officers Really Stay—or Leave

When we talk to officers, what they value most is not a one-time check—it’s leadership that listens, communication that’s consistent, and a work environment that sets them up for success.

What does that look like in practice?

  • Leaders who engage, not just command
  • Supervisors who give timely, meaningful feedback
  • A culture where good work is recognized, not taken for granted
  • Workloads that are manageable—not overwhelming, unrealistic, and stressful

Retention hinges on trust, respect, and the belief that leadership is invested in both the personal and professional growth of every officer. Officers want to be treated as more than a badge number; they want to feel like their contributions matter. And that starts with clear expectations, consistent guidance, and positive reinforcement.

Support Means More Than Saying ‘Thank You’

If we’re serious about retention, officers need to be supported where and when it counts most. That means moving beyond surface-level perks and addressing the daily friction points that over time wear them down.

Officers aren’t asking for fewer responsibilities, they’re asking for the right support to shoulder what’s expected of them.

  • Hours of administrative tasks after every call
  • Policies that are constantly changing and/or are hard to find or interpret on the fly
  • Video footage piling up with no time to review it manually, leaving hours of video unwatched and many missed opportunities to provide positive reinforcement or coaching
  • Reports that take longer to write than the incident itself

These aren’t minor frustrations—they’re chronic stressors that accumulate and lead to burnout, disengagement, and eventually, resignation.

This is where innovation can—and must—play a role. But not for the sake of being high-tech or “trendy”. The goal of innovation should be to ease the burden, not shift it. To serve the individual, not replace them.

Innovation Should Serve the Individual

The real value of new tools and technology lies in how they empower officers—not in how they replace tasks. It’s about respecting their time, protecting their energy, and helping them make better decisions.

Technology should give officers something back:

  • Time to focus on the community
  • Clarity in chaotic situations
  • Confidence in knowing they’re supported

Technology doesn’t shape culture—leadership does. It’s not the tools themselves that boost morale, but how leaders choose to implement and leverage them that makes the difference between progress and frustration.

The most effective departments ask the right question: How do we equip our people to succeed—physically, mentally, and operationally?

That includes:

  • Modernizing equipment and streamlining workflows
  • Offering coaching and performance feedback that’s constructive, not punitive
  • Prioritizing mental health, physical wellness, and work-life balance
  • Using data to support and remove supervisor bias, not scrutinize

People First. Always.

Retention isn’t solved in a budget line. It’s solved in roll call meetings, in patrol cars, in the day-to-day decisions that signal whether leadership truly values its people.

When officers feel heard, respected, and prepared, they don’t just stay, they perform at their best. And when they do, communities benefit. Crime prevention improves. Community trust grows. Public safety thrives.

Strong leadership is what makes this possible—not signing bonuses. Because at the heart of every high-performing department is not a bigger paycheck—it’s a leader who invests in their people, communicates their vision clearly, and creates a culture where success is shared and celebrated. 

If we want to keep good officers—and attract great ones—we have to stop throwing money at the problem and start investing in the one thing that truly makes a difference: leadership that puts people first.

 

Anthony Tassone

Anthony Tassone comes from a proud military and law enforcement family, he is a board member of the FBI National Academy Associates (FBINAA) Foundation. He received his bachelor's degree from DePaul University in Computer Science and lives just outside of Chicago with his wife and 4 kids. Anthony is an avid bow hunter and triathlete, and he regularly speaks about culture, leadership, and entrepreneurship.